Whilst doing research for my FMP I investigated a lucazade promotional advert. I found out that company Prime Focus works within a global digital pipe line allowing artist to collaborate all over the world. Witness my revival is a good example for this work flow. Artists from London and India have worked together to create the advert. I took the opportunity to email one of the vfx atrists to which he responded with lots of useful information on how it was made. This has given me some good ideas for my fmp project and it confirms that contacting and looking at other artists is a critical part of working in the creative industry.