Robot Ad

Course mate Ben linked me this cool CG ad for internet security, Robots are definitely my bag and i love examples of how cgi robots can be used in advertising. As in previous blogs i’ve posted about this certain stylised look that robots have adopted, this ad seems to follow the same ‘I robot’ aesthetic where robots are made to look humanised, clean and polished. There are some interesting point aside form the motion graphics like how is the robot relevant and why does it pose in order to think? I think robots have a tendency to represent computers. I this case its almost as if the robot is a metaphor for the software having a consciousness.

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